The most secure thing to
do is to apply for a trademark.
You have to remember,
your trademark is what sets you apart from your competitors and ends up being a
valuable part of your brand. You should absolutely protect it.
Of course, in the US,
you don’t necessarily have to file for a trademark if you can prove that you’ve
used it in the marketplace. However, it’s not always so simple to prove this,
so your best option moving forward is to file for the application. There will
be a review period and then you will be registered for 10 years. You’ll need to
renew it after that.
A few things to keep in
mind
-There are strict
guidelines and deadlines with the registration process.
--The USPTO doesn’t give
refunds if you make mistakes on the application.
A trademark attorney can
-Complete a thorough
trademark search
-Fill out the
application
-Ensure that deadlines
are met
-Guarantee that the
process has been completed properly
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